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Harley-Davidson To Consolidate Retail Locations

Roanoke Valley Harley-Davidson has announced that it will close its New River Valley Harley-Davidson store after three years in business. Dealership owner Loyd Shiffer said the dealership is consolidating operations in January at the main store in Roanoke.

New River Valley Harley-Davidson’s customers are encouraged to visit Roanoke Valley Harley-Davidson for their motorcycle needs. Roanoke Valley Harley-Davidson is extending a special welcome to the H.O.G. members from New River Valley Harley-Davidson, who have been part of Roanoke Valley Harley-Davidson’s extended family for many years.

“The decision to close has been a personal decision for us since many of the employees and customers in the community are considered close friends; we thank them for their many years of loyalty,” said Shiffer.

Shiffer said that the business is consolidating, in part, due to the down economy.

Roanoke Valley Harley-Davidson notified Harley-Davidson of its plans to close New River Valley Harley-Davidson in December.

It is anticipated that the consolidation will be completed by mid-January.

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