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Mast General Store Coming To Downtown Roanoke

The Mast General Store has announced their 11th store will be located in Downtown Roanoke. This will be Mast Store’s first entry into the Virginia market.

“We are excited to be working with The Monument Companies, LLC to bring retail back to the Heironimus,” said Lisa Cooper, president of Mast General Store. The Heironimus Building is located at 401 South Jefferson Street in Downtown Roanoke. Originally constructed as a furniture store in 1905, the Heironimus Department Store took over the building in 1915 and remained a part of downtown until 1996.

Renovations are moving forward while maintaining and preserving the history of the building—a mission Mast Store is known for, saving something old and making it new again.

The Mast Store currently has 10 locations across three states where guests can find old-fashioned customer service, products that spark nostalgia, and quality goods from rocking chairs to hiking gear.

Each location has a friendly atmosphere and old-fashioned focus on excellence you’d expect from a country general store. Mast Store looks forward to sharing these same values and traditions in its newest “old” location.

“We look forward to building strong community relationships as we work and play in Roanoke,” said Cooper. “And we are excited to be adding Roanoke to our family of stores next summer.” The Mast Store looks forward to welcoming Roanoke to its family of stores in 2020.

For more information about the Mast Store, visit

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