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U.S. Cellular CEO Says Case Study Will Help Roanoke Businesses

Dave Esler and Myra Kruger are co-authors of The Pursuit of Something Better: How An Underdog Company Defied the Odds, Won Customers’ Hearts, and Grew its Employees Into Better People (New Ridge Books). Together, they combined 30 years of corporate communications, human resources, and consulting experience as Esler Kruger Associates in 1987, based in Chicago. Their consulting firm focuses on culture change, organizational surveys, and executive counsel on effective leadership.

The Pursuit of Something Better tells the story behind the leadership of U.S. Cellular. While most companies are scrambling to apply traditional recession-era tactics, battling poor press and earnings reports, U.S. Cellular is giving millions to its communities, hiring in recession, revamping its infrastructure and planning for the future. Employee morale and job satisfaction is at an all-time high. Those are just a few of the rewards that followed when U.S. Cellular’s CEO Jack Rooney overhauled the entire company culture. Esler and Kruger detail how he did it in an entertaining and candid book.

Readers will learn about Rooney’s landmark business model, “The Dynamic Organization,” which is based on five core values: customer focus, respect for associates, empowerment, ethics, and pride. This rare and inspiring case study proves there is a better way to create lasting value for a company, that traditional assumptions about employees and what motivates them are no longer valid, and that ethical conduct can be a competitive advantage. Most importantly, it proves that effective leadership is not possible without a foundation of values. Visit www.eslerkruger.com for more information.

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