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SW VA Businesses Unite Around MDA Shamrocks Campaign to Help Save Lives

Retailers across the Roanoke Valley and SW & Central VA are uniting to help the Muscular Dystrophy Association (MDA) raise critical funds to help transform the lives of kids and adults with muscular dystrophy, ALS and related muscle-debilitating diseases by participating in the MDA Shamrocks program starting mid-February and running through March.

Participating retailers invite customers to join them in the nation’s largest St. Patrick’s Day fundraising program, by adding an iconic paper Shamrock (pinup) to their purchase at check-out for just a $1, $5 or a larger contribution – all benefiting local families served by MDA.

“For families fighting muscle-debilitating diseases, MDA Shamrocks represent more than luck, it is a symbol of strength, independence and life,” said MDA Development Director, Diane Boardman. “With help from our generous partners and the community friends, we can continue to support MDA’s mission of funding research to accelerate treatments and cures, while providing life-enhancing programs and support services, including state-of-the-art multidisciplinary care at three clinical care centers with Carilion Clinic in Roanoke.

Recent major medical and scientific advancements including the development of four new drugs that are now available treatment options, and the promise of more to come, make today the most promising time in the history of neuromuscular disease research and care — made possible in part by the funds raised and support given over the years to the MDA Shamrocks program.

Funds raised also make MDA Summer Camp possible for more than 60 area kids where they can experience the best week of the year at no cost to their families in Wakefield, VA.

Local retailers and restaurants participating in the nationwide program include: Stop In Food Stores, Bojangles, Burger King Mountain Valley, On the Run & EZ Stop stores and Deli Mart locations in the New River Valley.

To learn more about the 2019 MDA Shamrocks program and how to get involved, contact Diane Boardman, 540-692-4711; [email protected] or visit

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